i'm a

Welcome to my personal & business flower page. Where you can find my honest and open stories, a bit of my family life, and my work as a Dutch florist. Feel free to read every word or choose to skip the text and scroll through my photo's. 


That feeling of being creative and in love with nature.. Speechless and without criticism the flora and fauna shows me everything I want to know. From my 14th I chose to work with flowers, now I am 34. Got some great experiences around the world. Worked full-time at an atelier in Haarlem, went to Saudi Arabië for a belgium floral designer, created events & weddings at different locations...and more creative stuff.
There is always something to learn and i am getting inspired every day and that is the thing i love about my job!

The things i do
✓ Wedding floral design
✓ Education offline 
✓ Personal 1:1 coaching
✓ Natural inspired objects 
✓ Custom-made floral design // event, funeral
✓ You can hire me as a freelancer
✓ Read my personal blog

Because of the different skills, I give myself the possibility to keep the balance between my creative work and my personal family life. I am a mother, in love snowboarding & skiiing, interior design and my boyfriend & friends. 

Life should be all about sharing, create together, have fun and focus on sustainability.

You can follow my journey on my website, blog and Instagram.


I have always been curious about the rhythm of nature and the beauty nature gives us. I dicided to explore the world of flowers, by combining different skills. One day i soak up all the little details with my camera and the next day i am working in a flower atelier in the middle of a city centre. It can be Amsterdam, Rotterdam, Groningen, Haarlem. 

My style is a combination of
✓ Urban
✓ Contrast
✓ Down to earth
✓ Your taste 
✓ Powerful flowers
✓ High quality
✓ Fantasy

Earthy tones (70%) with a layer of crazy colors (30%). Concrete, dark green, wabi sabi, pastel, unique, natural, handmade, male and female.
Dramatic by using contrast and at the same time detailed artwork. All day long there are ideas flowing and it feels great to create, it makes me feel comfortable and complete.

my style

Photographer Rein Janssen 

“The glory of gardening: hands in the dirt, head in the sun, heart with nature. To nurture a garden is to feed, not just on the body, but the soul.”

Alfred Austin

Why florist?

It started when i was 10, I was at my aunt her farm in the middle of friesland with her 2.5 acre of land. She was there for me with her energie and love, she made me fall in love with simplicity and outdoor life. That woman got a special place in my heart. I made my first card "for my flowershop" and I didn't know by that time that I would be a florist for the rest of my life. 

There is one thing i do all the time... and that is create! 

In my head, with my hands, together with others and by myself. There is just nobody that can stop this motivation I got when I have the oppportunity to design and work with nature. 
"It feels like the sky is the limit" and I am going to find out. Are you following me ;) ? 

Looking forward & future goals
✓Sustainable flower arrangements 
✓Learning from talented florists & expand my skills
✓Establish unique, high-end and custom-made floral design 




"I am a florist,
that means I live in a crazy fantasy"

Remember it is ok not to be perfect. When you feel like you are a bit different than everybody else it means that you are special, one of a kind and that is something to celebrate. 

Feel free to be yourself and authentic.
You are welcome to send me a message and ask me more about my work. 



Photographer Rein Janssen